Banner Advertising

The video tutorial discusses online advertising, focusing on banner advertising as a key method. Banner ads are placed on other websites to attract attention and drive traffic to the advertiser's site. This method is effective when used on high-traffic sites with audiences interested in the advertiser's products. Banner advertising, also known as web banners, is a common and effective marketing strategy to leverage other websites' traffic.

What are some characteristics of a successful banner ad?

How does banner advertising help in driving traffic to a company's website?