Yahoo Is an Innovation Company: CMO Kathy Savitt

Yahoo Is an Innovation Company: CMO Kathy Savitt

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Yahoo's focus on technological innovation in media, communications, and discovery. It highlights Yahoo's strategy with SNL content and the growth of its digital magazines. The speaker praises Marissa Mayer's leadership and emphasizes Yahoo's commitment to its users, advertisers, and shareholders. The transcript also touches on the pressure from investors and the press, and Yahoo's approach to the Alibaba tax question.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Yahoo aim to connect with its users?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Yahoo's approach to handling shareholder interests?

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