Tencent's Lau Sees Digitalization Driving Ad Growth

The transcript discusses the significant growth in ad revenues, particularly in China, and the potential for further expansion through social advertising and digitalization. It highlights the role of AI and big data in transforming marketing from precision to predictive approaches. The importance of privacy in data handling is emphasized, along with the effectiveness of location-based advertising used by major brands. The future of digital advertising in China is projected to grow significantly, with digital components expected to dominate the advertising space.

What factors are contributing to the growth of advertising in China?

How is AI expected to change the role of marketers in the future?

What challenges do advertisers face in terms of data privacy?

What is the significance of location-based advertising according to the text?

What is the projected percentage of digital advertising in China within 24 months?