Organic food, Egyptian style

The video discusses the Faiyum Oasis, focusing on Meezan's organic farm, which stands out by controlling production, preparation, and export stages. Despite the growth of organic farming in Egypt since the 1980s, it remains a small fraction of agriculture. Organic farming yields are lower but offer higher quality, appealing to increasingly health-conscious consumers. The local market for organic products in Cairo is expanding rapidly, with sales growing by 50% annually. Although organic farming can't yet meet all of Egypt's food needs, rising fertilizer costs and global food crises present opportunities for growth.

What has been the trend in sales for the leading organic shop in Cairo?

What challenges do organic farmers face in Egypt?