ESPN Deal Helps Break Through Headwinds, Top Rank Boxing President Says

The video discusses the strategic partnership between boxing and ESPN to make the sport more accessible in the U.S. It explores the history of boxing's pay-per-view model and the challenges of attracting new audiences. The discussion includes targeting younger demographics through media partnerships and the potential of crossover and influencer fights to broaden boxing's appeal. The importance of leveraging boxing's historical content with strong partners like ESPN is emphasized.

What challenges did the speaker mention regarding going at it alone like WWE?

What was the significance of the Conor McGregor vs. Floyd Mayweather fight according to the speaker?

How does the speaker view the impact of influencers on the sport of boxing?