CLEAN : Distiguished Gentleman's Ride in Johannesburg for men's health

The video discusses a motorcycle event that started in 2012 and has grown significantly, with over 1400 participants. The event aims to raise awareness and funds for men's health and cancer research. It highlights the increasing involvement of women in motorcycling and emphasizes the importance of marketing and publicity to expand the event's reach. The event is held in major cities like Sydney, New York, and London, attracting a large number of participants.

What role does marketing play in the success of the event?

In what ways does the event promote mental health?