Rakuten Surges After Share Sale Plan

Rakuten, a leading e-commerce company in Japan, is facing stiff competition from Amazon. To counter this, Rakuten is diversifying into finance and wireless services. A significant partnership with Japan Post will allow Rakuten to use its outlets for e-commerce and wireless services, enhancing its retail distribution network. The company is also collaborating with Tencent and Walmart for potential synergies. Despite these efforts, Rakuten's wireless services are struggling financially, requiring heavy investments and competitive pricing to attract customers.

What are the expected synergies Rakuten aims to achieve initially?

What strategies is Rakuten employing to attract customers in the wireless market?