Walmart's Delivery Strategy Gives Edge Over Competition, E-Commerce CEO Lore Says

Walmart's Delivery Strategy Gives Edge Over Competition, E-Commerce CEO Lore Says

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Business

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Walmart is enhancing its e-commerce strategy by leveraging its vast store network to offer unique delivery services, including in-home delivery directly to customers' fridges. This initiative aims to differentiate Walmart from competitors like Amazon. The company is focusing on logistics and cost efficiency, using its own employees for deliveries and minimizing packaging. Walmart plans to expand its next-day delivery service to cover 75% of the US population by year-end. Despite current unprofitability, Walmart is optimistic about improving profit margins by focusing on higher-margin categories.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some potential future services Walmart might offer once inside customers' homes?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the cost-effectiveness of Walmart's next-day delivery service?

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