How Macarons Landed on Wal-Mart Shelves Near You

How Macarons Landed on Wal-Mart Shelves Near You

Assessment

Interactive Video

Business

University

Hard

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Martha and Franks Pasic started their dessert business in 1987, initially selling to restaurants in San Francisco. They expanded by freezing desserts for nationwide shipping and later created a retail brand, Luca Patisserie, in 2013. A Walmart buyer showed interest, leading to a partnership that required scaling production and hiring new workers. Despite challenges, the partnership has increased sales by 40% and opened new opportunities.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the production changes that Luca Patisserie had to implement to meet demand.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the partnership with Walmart mean for the future of Luca Patisserie?

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