How Indochino Apparel Finds Growth in Experience Retail

Indochino has transitioned from an online-only brand to an omnichannel brand with 45 showrooms across North America, focusing on an experience-based model. The company differentiates itself by using showrooms instead of traditional stores, offering appointment-based services, and maintaining virtual inventory. Indochino's partnership with a major Chinese manufacturer helps mitigate risks from US-China trade disputes. The company boasts a high repeat purchase rate, contributing to its rapid growth and sustainable business model.

How does Indochino manage its inventory and production in relation to US-China trade disputes?

What percentage of Indochino's purchases come from repeat customers, and why is this significant?