Why Macy's Hired Brookfield to Mine Real Estate Cash

The video discusses Macy's partnership with Brookfield and the challenges faced by the retail industry, particularly due to the rise of Amazon. It explores Macy's strategic decisions, including not spinning off real estate assets into a REIT, and highlights the importance of operational improvements and transforming the retail experience to attract customers. The video also analyzes Macy's financial performance, noting trends in sales and the need for a seamless shopping experience.

What strategies can Macy's implement to improve its same store sales?

In what ways can Macy's enhance the shopping experience to attract more customers?