How Macarons Landed on Wal-Mart Shelves Near You

How Macarons Landed on Wal-Mart Shelves Near You

Assessment

Interactive Video

Business

University

Hard

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Martha and Franks Pasic started their dessert business in 1987, initially selling to restaurants in San Francisco. They expanded by freezing desserts for nationwide shipping and later created a retail brand, Luca Patisserie, in 2013. A Walmart buyer showed interest, leading to a partnership that required scaling production and hiring new workers. Despite challenges, the partnership has increased sales by 40% and opened new opportunities.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What prompted Martha and Franks Pasic to shift their focus to grocery stores?

A new trend in the food industry

The financial crisis affecting corporate sales

Increased demand for frozen desserts

A decline in restaurant sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the significant outcome of the New York food show for the Pasic's business?

They expanded their product line

They won an award for best dessert

They secured a deal with a major retailer

They decided to open a new bakery

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main challenges the company faced when increasing production?

Developing new recipes

Hiring and integrating new workers

Reducing production costs

Finding a new location

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the partnership with Walmart impact the company's sales?

Sales decreased due to high competition

Sales remained stable

Sales grew significantly

Sales were unaffected

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the company's sales does Walmart now account for?

35%

45%

55%

25%