We Are a Water Company Now: SodaStream CEO Birnbaum

SodaStream is shifting its strategy from being a soda alternative to focusing on healthy hydration by promoting sparkling water. The company is in the early stages of this new strategy, with products available in select locations. They are relocating their West Bank factory, offering continued employment to current workers, including Palestinians, despite political challenges. The company has faced controversies, including Scarlett Johansson's association, but remains focused on its mission. SodaStream is not planning a Super Bowl ad and is not interested in being acquired, emphasizing its strong financial position and commitment to its new strategy.

How does Soda Stream view the relationship between Jewish and Arab employees in their factories?

What message does Soda Stream want to convey to the American people about hydration?

What is the company's position regarding potential acquisition discussions?