Inside Apple in the Tim Cook Era

Inside Apple in the Tim Cook Era

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

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FREE Resource

The transcript discusses Apple's shift towards openness under Tim Cook, contrasting it with the secretive nature of Steve Jobs' era. It highlights the development of the Apple Watch, emphasizing Jony Ive's role and the challenges faced. The narrative also covers changes in leadership, with Jeff Williams emerging as a key figure. The discussion concludes with Apple's future prospects, including potential TV projects and the company's ability to innovate.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the two main points that Apple was trying to convey during their recent product launch?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Tim Cook's management style differed from that of Steve Jobs?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Apple face in creating the Apple Watch?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What unique features were developed for the Apple Watch, and what was their significance?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns were raised regarding the pricing and functionality of the Apple Watch?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the current leadership at Apple compare to the previous leadership under Steve Jobs?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What indications are there that Tim Cook and Jony Ive are aligned in their vision for Apple?

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