The Counter-Intuitive Paradox of "Obliquity"

The video discusses the concept of Obliquity, which suggests that complex goals are best achieved indirectly. It uses the example of NASA's Messenger spacecraft, which traveled a long indirect path to reach Mercury, to illustrate this idea. The discussion highlights that the most successful people and companies often do not directly pursue their goals. The video also touches on the certainty of planetary motion as a rare example of predictability in the future.

Why is it said that the most profitable companies are not necessarily the most profit-oriented?

What does the speaker suggest about our certainty regarding the future?