Marketing - How Do We Judge the Value of New Ideas

The video tutorial discusses how to evaluate new business ideas by considering factors such as sustainable competitive advantage, return on investment (ROI), time to profit, and environmental impact. It emphasizes the importance of choosing ideas that are not only innovative but also financially viable, timely, and environmentally responsible.

What is meant by sustainable competitive advantage in the context of new business ideas?

How can ROI (return on investment) be used to evaluate new ideas?

Why is time to profit an important factor when considering new ideas?

What role does environmental impact play in the decision-making process for new ideas?

What are some key considerations when choosing which new ideas to pursue?