The Extended Marketing Mix - 7Ps of Marketing Simplified

The video explores the extended marketing mix, which includes seven elements: product, place, price, promotion, people, process, and physical environment. Initially, the marketing mix consisted of four P's, but it was expanded to include three more. Each element plays a crucial role in making a product or service appealing to consumers. The video uses Starbucks as an example to illustrate how these elements are applied in a real-world context, highlighting the company's product offerings, distribution, pricing strategy, promotional efforts, customer service, operational processes, and store design.

What are the seven elements of the extended marketing mix?

Explain the significance of the original four P's in marketing.

Describe the role of 'People' in the extended marketing mix as illustrated by Starbucks.

What is the importance of the 'Physical Environment' in marketing according to the video?

How does Starbucks implement the 'Place' element of the marketing mix?