The Extended Marketing Mix - 7Ps of Marketing Simplified

The video explores the extended marketing mix, which includes seven elements: product, place, price, promotion, people, process, and physical environment. Initially, the marketing mix consisted of four P's, but it was expanded to include three more. Each element plays a crucial role in making a product or service appealing to consumers. The video uses Starbucks as an example to illustrate how these elements are applied in a real-world context, highlighting the company's product offerings, distribution, pricing strategy, promotional efforts, customer service, operational processes, and store design.

What are the seven elements of the extended marketing mix?

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Explain the significance of the original four P's in marketing.

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Describe the role of 'People' in the extended marketing mix as illustrated by Starbucks.

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What is the importance of the 'Physical Environment' in marketing according to the video?

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How does Starbucks implement the 'Place' element of the marketing mix?

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