Disney Harnesses Media Might to Hype 'Star Wars' Film

Disney is launching a global event to promote its latest toys in 20,000 stores across 30 countries. The event will use augmented reality technology to engage audiences with characters from the upcoming 'The Last Jedi' movie. Disney aims to boost toy sales and movie attendance through innovative marketing strategies, although specific financial details are undisclosed. The campaign is expected to have a significant impact, similar to the sevenfold increase in toy sales during the 2015 Force Friday event.

What was the scale of the global unboxing event conducted by Disney last year?

What technology is Disney using to engage its audience?

How did the toy sales change after the first Force Friday event?

What is the purpose of the augmented reality campaign mentioned in the text?

What challenges does Disney face regarding movie attendance?