Will the Passport Help Turn BlackBerry Around?

Will the Passport Help Turn BlackBerry Around?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses a unique 4.5-inch square screen device aimed at business users. It highlights the device's innovative touch-enabled physical keyboard and its suitability for tasks like emails and spreadsheets. However, it faces challenges in the consumer market due to limited app availability and competition from other vendors. The trend of employees bringing their own devices to work is also explored, impacting BlackBerry's market strategy. The device's size and form factor are compared to other devices, and BlackBerry's focus on the enterprise market is emphasized.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the unique features of the BlackBerry Passport compared to conventional devices?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do users perceive the form factor of the BlackBerry Passport?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does BlackBerry face in the current mobile technology market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has BlackBerry targeted its core users with the Passport?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact has the rise of other smartphone applications had on BlackBerry's user base?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the BlackBerry Passport's camera performance compare to its competitors?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies has BlackBerry implemented to improve the availability of applications on the Passport?

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