Wieser: Agencias de publicidad son 'cucarachas, no dinosaurios'

The video discusses the future of ad agencies, predicting their evolution and resilience. It highlights changes in media consumption, with a shift from traditional TV to platforms like YouTube TV. The advertising economy is moving from traditional advertisers to direct brands, impacting the health of TV and ad agencies. Consolidation trends are expected among ad agencies and media companies, with potential mergers and acquisitions.

What are the expected changes in the role of big ad agencies like WPP and Interpublic over the next five years?

How does the speaker compare the agency world to cockroaches and dinosaurs?

What does the speaker suggest about the entrepreneurial capacity of companies in Silicon Valley compared to ad agencies?

In what ways is the advertising economy on traditional TV changing according to the speaker?

What predictions does the speaker make about consolidation in the advertising industry?