Gixo Takes on the Fitness Industry

The video discusses the reunion of Evite co-founders to start a new fitness company. They chose fitness due to personal passion, market potential, and the opportunity for disruption. The company aims to use technology to make fitness accessible and affordable, focusing on live features and community engagement. The target demographic is broad, including millennials, professionals, and moms. Lessons from SurveyMonkey are applied to build a strong company culture. The video also addresses the need for more women in leadership roles in Silicon Valley.

What demographic does the speaker mention they are targeting with their fitness app?

What lessons did the speaker learn from their experience at SurveyMonkey that they are applying to their new company?