New Balance on Track to Hit $5 Billion in Revenue

New Balance on Track to Hit $5 Billion in Revenue

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the company's growth, with a 35% increase over the previous year and plans to reach $5 billion in revenue. It highlights the revenue distribution between the US and international markets, noting the maturity of the brand in different regions. The company has shifted to a direct-to-consumer strategy, gaining more consumer insights and implementing Agile methodologies. The impact of COVID-19, particularly the Delta variant, on global operations and supply chains is also addressed, with a focus on the company's response and adaptation strategies.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of the company's revenue comes from the US and how does it compare to international revenue?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the company's strategy shifted during COVID, particularly regarding direct-to-consumer sales?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to meet consumer needs in terms of shopping preferences?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes have been made in the company's organization over the last 17 months?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is the company facing in its supply chain, particularly in Asia?

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