Apple reports biggest quarterly profit ever

Apple's innovative strategy has led to staggering iPhone demand, selling over 34,000 units per hour. The company's growth in China is significant, with revenue increasing by 70% year-on-year. The iPhone is seen as a status symbol among social elites. Despite being the most valuable company, Apple faces challenges due to its reliance on smartphones, as innovation in this area slows. The company must explore new avenues beyond smartphones to maintain its market position.

In what ways might Apple need to innovate beyond the smartphone?

What lessons from the past could help Apple predict its future success?