Kylie Jenner Sells Stake in Cosmetics Line to Coty for $600 Million

Kylie Jenner, known for her fame from 'Keeping Up with the Kardashians,' has sold a majority stake in her cosmetics line to Coty for $600 million, valuing the brand at $1.2 billion. Despite her family's wealth, Kylie successfully connected with consumers through direct engagement and a focus on lip kits, expanding her product line over time. Coty plans to expand the brand internationally, leveraging Kylie's marketing expertise. The beauty industry is seeing a trend of acquisitions, with companies like Estee Lauder and Unilever buying emerging brands to capture younger markets.

What was the total valuation of Kylie's cosmetics brand after the deal with Coty?

What role will Kylie Jenner continue to have in her cosmetics brand after the sale to Coty?

How did Kylie Jenner initially connect with her customers to grow her cosmetics line?

What was the initial product that Kylie's cosmetics line sold?

What trend in the beauty industry is highlighted by the acquisition of Kylie's brand by Coty?