Wojcicki: YouTube Definitely in 'Investment Mode'

Wojcicki: YouTube Definitely in 'Investment Mode'

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses YouTube's position within Google, highlighting its benefits from Google's infrastructure and ad sales team. It explains YouTube's strategy of being in investment mode to grow in the TV market, especially targeting millennials who are shifting from traditional TV to online platforms. The transcript also covers YouTube's diverse user demographics and the increasing trend of mobile and on-demand viewing among younger audiences.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some benefits that YouTube gains from being part of Google?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does YouTube face in competing with traditional TV?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does YouTube's investment mode affect its business strategy?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What demographic trends are influencing YouTube's user base?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is mobile usage impacting YouTube's growth?

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