Can the 'New' Facebook Hold On to Advertising Dominance?

The video discusses the evolving role of Facebook in advertising, highlighting its importance for advertisers despite the need to consider risks. It explores the challenges advertisers face in diversifying their media mix and the dependency on platforms like Facebook and Google. The discussion includes the need for media owners to improve offerings and the importance of integrating marketing technology. The video also touches on regulatory pressures, particularly in Europe, and the potential impact on big tech companies.

In what ways have media owners like Facebook and Google improved their offerings?

What is the significance of regulatory actions in Europe regarding big tech companies like Facebook and Google?