Volkswagen's Jurgen Stackmann on the New Jetta, Atlas and Electronic Cars

Volkswagen's Jurgen Stackmann on the New Jetta, Atlas and Electronic Cars

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Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Volkswagen's strategy in the US market, focusing on the balance between sedans and SUVs, with the Atlas SUV playing a key role in growth. VW aims to re-establish an emotional connection with customers, expand its base, and introduce electric and autonomous vehicles. The Chattanooga plant may become a hub for electric vehicle production. VW's profitability goals and the future of autonomous driving are also explored.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Volkswagen intend to re-establish an emotional connection with its customers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the Chattanooga plant in Volkswagen's production strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Volkswagen plan to ensure the joy of driving remains relevant in the future?

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