AB InBev’s Brito on Safe Reopening

Carlos Brito, CEO of AB InBev, discusses the impact of COVID-19 on the company, including changes in consumer behavior and business operations. He highlights the company's adaptation strategies, such as providing reopening kits and supporting local communities. Brito also talks about future trends, including the rise of e-commerce and health-conscious products. As he prepares for retirement, he reflects on his 32-year career and the company's growth from a small brewery to a global leader.

What role did technology play in helping retailers adapt during the pandemic?

In what ways did the company adapt its marketing strategies in response to changing consumer behaviors?

What are the anticipated long-term changes in consumer preferences regarding health and wellness post-pandemic?

Reflect on the CEO's journey and the evolution of the company over the past 32 years.