How SlimFast Became a Multibillion Dollar Diet Craze Machine

The video explores the rise and fall of Slimfast, a popular diet shake brand. It covers the history of diet trends, the founding of Slimfast by S Daniel Abraham, and its initial challenges. The video highlights the impact of celebrity endorsements, particularly Tommy Lasorda, on Slimfast's success. It also discusses criticism from medical professionals and competition from other diet products. Finally, it examines Slimfast's decline in sales and its attempts to adapt to new diet trends, including its acquisition by Unilever and later by Glanbia.

What marketing strategy did Slimfast adopt in response to declining sales?

What was the outcome of Slimfast's relationship with Whoopi Goldberg?

How did Slimfast attempt to adapt to the new dieting environment of the 2000s?

What recent changes has Slimfast made to its product offerings?