How SlimFast Became a Multibillion Dollar Diet Craze Machine

The video explores the rise and fall of Slimfast, a popular diet shake brand. It covers the history of diet trends, the founding of Slimfast by S Daniel Abraham, and its initial challenges. The video highlights the impact of celebrity endorsements, particularly Tommy Lasorda, on Slimfast's success. It also discusses criticism from medical professionals and competition from other diet products. Finally, it examines Slimfast's decline in sales and its attempts to adapt to new diet trends, including its acquisition by Unilever and later by Glanbia.

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