CLEAN: Streamlined luxury - US automakers' strategy to woo back buyers

CLEAN: Streamlined luxury - US automakers' strategy to woo back buyers

Assessment

Interactive Video

Other

10th Grade - University

Hard

Created by

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FREE Resource

The video discusses the trend of smaller, affordable luxury vehicles, highlighting Cadillac's new compact sedan that emphasizes nimbleness, quickness, and fun. It also covers production challenges due to tragedies in Japan and Thailand, which significantly impacted market share. Lastly, it touches on innovative device features used by Lady Gaga, such as swiping and pinching gestures.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the three words used to describe the new trend in luxury vehicles?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What characteristics are now associated with luxury vehicles according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the market share of the company been affected by the tragedies in Japan and Thailand?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the tragedies have on the production of the vehicles?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What gestures are mentioned in relation to the devices that had Lady Gaga?

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