Cathay Pacific's Recovery Hits Rough Patch

Cathay Pacific's Recovery Hits Rough Patch

Assessment

Interactive Video

Business

University

Hard

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The video discusses the recovery of an airline, driven by returning passengers and lower fuel prices. It highlights the impact of rising fuel costs on profits, using Singapore Airlines as an example. The airline's strategy to enhance premium services with new planes and dining options is explored. Additionally, the video examines the effects of trade tensions on air cargo, noting a spike in traffic possibly due to tariff avoidance. Concerns about the ongoing trade dispute's impact on both cargo and passenger sides are also addressed.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the recovery of the airline industry mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did fuel prices impact the airline's profitability in the second half of the year?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is the airline implementing to enhance its premium services?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the observed impact of the trade dispute on air cargo traffic?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns does the airline have regarding the ongoing trade dispute?

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OFF