Small Business Saturday: Optimism Booms in Bounce Back

The video discusses American Express's commitment to supporting small businesses, particularly through initiatives like Small Business Saturday. It highlights the challenges small businesses face, such as logistics and customer acquisition, and explores the role of big retailers in supporting local artisans. The economic landscape is examined, with a focus on the bifurcated economy and the global reach of small business initiatives. The video also addresses the impact of technology, like Apple Pay, on small businesses and the need for terminal upgrades to reduce fraud.

What is the expected consumer behavior regarding shopping small this Saturday?

What role do larger retailers play in supporting small businesses during Small Business Saturday?

How is American Express planning to assist small merchants with technology upgrades?