Bringing Genetic Testing to the Masses

Color's mission is to democratize access to genetic testing responsibly. Their new 30-gene test, priced at $249, covers hereditary cancer risks for both genders. Unlike expensive tests like the one Angelina Jolie took, Color's test is affordable and includes physician oversight and genetic counseling. The focus is on actionable health information, differing from 23andMe's ancestry focus. The business model emphasizes physician involvement, as many women with BRCA mutations lack family history, making insurance coverage challenging. Physicians are key to reaching these individuals.

In what way does the company ensure the quality of its tests?

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Why is it important for physicians to be aware of the availability of the tests?

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