Marketing - What are Private Brands?

The video explains the concept of private brands, which are products created for specific stores and not available elsewhere. These brands, also known as dealer or store brands, are typically produced by third-party manufacturers. The quality and price of private brands can vary significantly, offering either higher quality or more affordable options compared to national brands. Private brands help stores enhance their brand image and expand their product offerings.

What are some alternative names for private brands?

In what ways can private brands impact a store's brand image?