Kohl's Is Ready for Post-Covid In-Store Traffic Rebound: CEO

Kohl's Is Ready for Post-Covid In-Store Traffic Rebound: CEO

Assessment

Interactive Video

Business

University

Hard

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The video discusses Kohl's Q4 results, highlighting growth in active, athleisure, and home categories. It addresses pressure from an activist group seeking board changes, emphasizing the board's role in strategic pivots. The company outlines its digital and physical strategies for 2021, considering market conditions and vaccine availability. Kohl's focuses on omni-channel capabilities and engaging millennials, leveraging partnerships with Amazon and Sephora.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key components of Kohl's strategy for growth mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the pandemic affected the performance of certain categories for Kohl's?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What initiatives has Kohl's taken to revitalize its women's business?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Kohl's approach to managing its brand portfolio as mentioned in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Kohl's plan to respond to the pressure from the activist group?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do millennials play in Kohl's growth strategy?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expected sales growth and operating margin for Kohl's in 2021?

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