What Steve Jobs Told Bob Iger Just Before Disney Bought Pixar

What Steve Jobs Told Bob Iger Just Before Disney Bought Pixar

Assessment

Interactive Video

Business

University

Hard

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The transcript details the process of Disney's acquisition of Pixar, initiated by the CEO's vision to revitalize Disney Animation. The CEO faced challenges convincing the board and approached Steve Jobs with the idea. Despite Steve's health revelation, the acquisition proceeded, making Jobs a significant shareholder and board member, contributing his wisdom to Disney.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the initial idea presented to the board regarding Pixar?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the relationship between Disney and Pixar change before the acquisition?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was Steve Jobs' reaction when the idea of buying Pixar was proposed?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant health information did Steve Jobs share before the acquisition announcement?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What decision did the CEO make regarding the acquisition despite Steve Jobs' health concerns?

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