United CEO Made Bad Situation Worse, Says NYU's Galloway

United CEO Made Bad Situation Worse, Says NYU's Galloway

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses a company's inadequate response to a crisis, highlighting the importance of effective crisis management. It outlines three key steps: acknowledging the problem, taking responsibility, and overcorrecting. The incident had international repercussions, particularly in China, due to the viral nature of the video. The discussion also covers potential consumer reactions and financial impacts on the company, emphasizing the competitive nature of the airline industry and the importance of maintaining a positive brand image.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the company's response to the crisis?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the three key things to remember in crisis management according to the speaker?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker suggest the CEO should do immediately following the incident?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's opinion on whether passengers will continue to choose United Airlines after the incident?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what way does the speaker believe the incident will affect United Airlines in the long term?

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