New Media Finds Itself Under Old Media's Umbrella

New Media Finds Itself Under Old Media's Umbrella

Assessment

Interactive Video

Business, Physics, Science

University

Hard

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The transcript discusses the evolving media landscape, comparing it to the cable TV boom 30 years ago. It highlights how new digital platforms like Facebook, Google, and Snapchat are the 'new pipes' for content distribution. The discussion covers the consolidation trend in the media industry, where new media companies are being acquired by traditional ones. It also examines Facebook's significant influence in the media world, especially with its prioritization of video content, and how it is shaping the future of media partnerships.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways might Facebook's power influence the future of media companies?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are media companies employing to adapt to the changes brought by social media platforms?

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