BBDO CEO Sees More Fun, Less Politics in Super Bowl Ads

The transcript discusses the significance of Super Bowl commercials, highlighting their impact and the strategies involved in creating them. It features an interview with Andrew Robertson, CEO of BBDO, who explains the risks and rewards of advertising during the Super Bowl. The conversation also touches on the value of shared experiences in watching ads and the role of social media in amplifying their reach and influencing pricing.

What has been the trend in pricing for Super Bowl ad spots over the years?

Why is it important for brands to plan a proper campaign around the Super Bowl rather than just buying a spot?