VOICED : Chinese wineries seek inspiration in foreign cups

The video discusses the efforts of Ningxia vineyards in China to become a major player in the global wine industry. It highlights the collaboration with international wine makers to improve local viticultural skills. Despite having the world's second-largest wine-growing area, China faces challenges in developing its own wine style and competing with imports. The video also explores market opportunities due to a growing middle class and suggests that pricing adjustments could enhance local wine consumption. The potential for Chinese wines to capture a larger market share is significant if quality and pricing align.

What is the expected growth of the Chinese wine market in the next three years?

What are the potential benefits if Chinese wine makers succeed in producing good quality wines?