TED: The creative power of your intuition | Bozoma Saint John

TED: The creative power of your intuition | Bozoma Saint John

Assessment

Interactive Video

Business, Life Skills

11th Grade - University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the importance of intuition in decision-making, especially in marketing. It highlights the balance between data and intuition, using personal anecdotes and historical examples. The speaker emphasizes the power of intuition in creativity and decision-making, encouraging viewers to trust their instincts alongside data. The narrative includes a case study of Beyoncé's early career and the role of intuition in her success. The speaker, a Netflix CMO, shares insights on using intuition in high-stakes marketing decisions, advocating for a reduced reliance on data and increased trust in intuition.

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10 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker suggest we are being liberated from?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the relationship between intuition and data?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the advice given to the speaker by their boss regarding data?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What example does the speaker provide to illustrate the importance of intuition in decision-making?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker feel about the use of intuition in their current role at Netflix?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What metaphor does the speaker use to describe the uniqueness of individuals?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the dinner party example in relation to intuition and data?

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