The Rise of Inbound Marketing

The video discusses the shift from outbound to inbound marketing, emphasizing that people prefer buying over being sold to. It highlights the inefficiencies of outbound methods like cold calling and spam, which are often blocked by filters. Inbound marketing, based on attraction, is more effective as it aligns with consumer behavior, where people search for solutions when ready to buy.

According to the speaker, what actions do people take when they are ready to buy?

What are some of the filters that the speaker mentions that prevent spam calls?