Chinese Market Is Youngest Demographic World Wide for McLaren, Says CEO

Chinese Market Is Youngest Demographic World Wide for McLaren, Says CEO

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses McLaren's sales performance in China and globally, highlighting the brand's exclusivity and stable volume. It addresses the impact of the Chinese market slowdown, the profile of Chinese buyers, and McLaren's strategy for new models and technology partnerships. The challenges of electrification and maintaining driving excitement are explored, along with IPO plans and Brexit's uncertainty. The future of sports cars is envisioned with advancements in EV technology.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does McLaren face in terms of electrification and maintaining the driving experience?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expected characteristics of sports cars in the future according to McLaren?

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