Atlanta Hawks CEO: NBA Very Attractive to Millennials

The transcript discusses the NBA's global expansion and revenue growth, highlighting the league's strong international presence and potential for increased revenue through television and streaming. Concerns over media rights and changing viewership habits are addressed, with a focus on the NBA's adaptability. The discussion also covers player salaries, revenue sharing, and the Hawks' growth strategy, including real estate development and marketing to younger, diverse audiences. Finally, the role of corporate partnerships in Atlanta's sports and economic landscape is explored.

How is the Hawks organization planning to enhance its arena and real estate opportunities?

What strategies are being implemented to attract a younger and more diverse audience to the Hawks?

In what ways are partnerships with Fortune 500 companies impacting the Atlanta Hawks?