Exploring Social Intelligence Technology with AdVictory President

The video discusses the use of social media analysis to gain insights into voter sentiment during the election, focusing on platforms like Facebook, Twitter, and YouTube. It highlights key events such as COVID-19, the Supreme Court vacancy, and debates that influenced voter sentiment. The video also examines how platform policy changes, like YouTube's deprioritization of fringe channels and Twitter's restrictions on paid media, have impacted campaign strategies.

What methods were used to analyze the electorate's sentiment towards the candidates?

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How did the COVID-19 pandemic impact the political conversation during the election?

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What were some key moments that shifted the dynamics of the election race?

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How do the usage patterns of different social media platforms vary in terms of political leanings?

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In what ways did the campaigns leverage Facebook for their strategies?

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