Author Dreyer on Beijing Winter Olympics

The transcript discusses the challenges and expectations for the Beijing Olympics, focusing on COVID-19 management, avoiding scandals, and medal performance. It highlights the political significance of the event and the cautious approach of international sponsors due to geopolitical tensions. The transcript also explores the opportunities for Chinese brands to gain global exposure during the Olympics.

What are the three key factors for Beijing's success in the Olympics according to the text?

How does the speaker view the importance of avoiding scandals during the games?

What expectations did President Xi Jinping set regarding China's performance in the medal tables?

In what ways is the opening ceremony significant for China's political image?

How have international brands approached sponsorship of the Olympics amidst geopolitical tensions?

What impact has the caution from international sponsors had on domestic Chinese companies?

How do the Chinese brands plan to capitalize on the successes during the Olympics?