Is Native Advertising the New Normal?

The video discusses PureWow, a digital media company focusing on women's lifestyle content, and its approach to native advertising. PureWow produces content across various categories and reaches millions of women through multiple platforms. The company is compared to Thrillist, highlighting differences in target demographics. Native advertising is explained as a strategy that blends ads with site content, requiring proper labeling to avoid deception. The video addresses concerns about native advertising's transparency and emphasizes its effectiveness when executed correctly.

What is PureWow and what type of content do they specialize in?

How does PureWow reach its audience?

What is native advertising and how is it defined by different people?

What are the ethical considerations mentioned regarding native advertising?

How did PureWow's editors influence the company's approach to advertising?