Need Motivate Consumer Decisions

The video discusses the consumer decision-making process, emphasizing the importance of understanding consumer needs. It introduces Maslow's hierarchy of needs, starting with physiological needs and progressing to safety, social, esteem, and self-fulfillment needs. The video explains how these needs influence consumer behavior and marketing strategies, highlighting the importance of aligning products with consumer motivations.

Describe the safety needs in Maslow's hierarchy.

What are self-fulfillment needs and how do they relate to an individual's potential?