Patricof: Soccer Is the Sport of the Future

The transcript discusses the growing popularity of soccer in the US, highlighting the shift from being a sport of the future to a current favorite. It explores investment trends in soccer, noting increased interest from institutional owners. The conversation shifts to women's sports, emphasizing the rising value of live sports rights and the role of media partnerships. The transcript also highlights the changing role of athletes, who are now more involved in decision-making and seek equity in sports ventures. Overall, it underscores the evolving landscape of sports investment and viewership.

What changes have occurred in the viewership of soccer in the United States over the years?

How has the investment landscape in soccer changed in recent years?

What factors are driving the increasing interest in women's sports?

In what ways are athletes becoming more involved in decision-making within sports leagues?

What role do media companies play in promoting niche sports?

How are athletes seeking to align themselves with ownership and equity in sports?

What trends are emerging in the investment strategies of brands regarding men's and women's sports?